United Sodas of America
Project/Client Management, Art Direction, Design
United Sodas of America is a reimagination of the classic, bubbly, delicious, joyful, sweet, fizzy, and flavorful beverage we all know and love. Rather than using just red and blue, United Sodas celebrates what makes America truly great—variety. CENTER was brought on when there was just a name and a big idea to craft the strategy, brand identity, packaging, tone of voice and every visual touchpoint of the brand.
As a Designer and then Managing Director at CENTER, I played an integral role in launching the brand into the world including art directing and conceptualizing the 360 degree launch campaign and managing a team of designers, web developers, strategists, copywriters, render artists and photographers.
Awards
2 Cannes Lions 2021
Silver: Packaging & Branding
2 ADC Gold Cubes 2021
Branding & Packaging
2 Dieline Gold Awards 2021
Best Brand Identity & Best of Beverage
Pentaward Gold 2021
Beverages
Communication Arts 2021
Award of Excellence
Worked on at CENTER
Role: Project/Client Management, Art Direction, Design
Creative Direction: Alex Center
Designers: Pete Freeman, Andrew Galloway
Motion: Andrew Galloway
Photography: Mari Juliano
Website Build: House of 207
3D Renders: Aldo Gonzalez
