butter
Client Management, Art Direction, Production, Design
Building a butter world. Butter is a new cannabis company rooted in Michigan that makes high quality products with the aim of spreading knowledge, community, and love. We crafted the strategy, identity, packaging, website and photography with the goal of showing how weed can be celebratory, mainstream and connective.
The project spanned over 2 years, during which I was a designer and then Managing Director, overseeing the project and steering it strategically. I was also responsible for producing and art directing the lifestyle and product photoshoots.
ADC Silver Cube 2023
Branding
Worked on at CENTER
Role: Account Director, Art Director, Producer, Designer
Creative Direction: Alex Center
Designers: Andrew Galloway, Pete Freeman
Photography: Alex Brown
Prop/Set Designer: Julie Dumas Rose
Videography: Palmer Durr
