Katkin
Client Management, Creative Strategy, Art Direction, Production
KatKin is a nutrition, education, and community focused cat-care brand based in the UK that works with world leading veterinarians and nutritionists to develop food that gives cats the nutrients they actually need. KatKin is cutting the fluff from the cat industry and exposing the truth behind mass-produced cat food.
KatKin’s mission is to show cat ownership for what it actually is, and defy the stereotypes of cat’s being “easy to care for.” They need “hardcore love” no matter if they’re a finicky feline or have a tricky tummy. The time for change is now, and we won’t stop until our cat-first, no-bs attitude becomes the new standard everywhere.
As Managing Director at CENTER, I was the Account Director overseeing the project guiding the team strategically and creatively. I was also responsible for producing and art directing the photoshoot (not to mention a brief stint as a model and food stylist), producing over 500 images across 4 days.
Worked on at CENTER
Role: Account Director, Creative Strategy, Art Director, Producer
Creative Direction: Alex Center, Andrew Galloway
Designers: Ellie Jepsen, Rob Oechsle, Hanna Pulis
Photography: Marcus Nilson
Prop/Set Designer: Sophie Strangio
Brand Strategy: Sonder & Tell
