Plantrise
Identity Design, Packaging, Website
PlantRise is a supplement company that came to us with their launch product—a single drink that contains 72 all-natural ingredients to support immunity, boost energy and improve overall well-being.
Going up against a supplement aisle that is heavily clinical and product focused, our goal was to create a brand that connected the natural ingredients with the physical and cognitive benefits. By approaching the brand through the narrative of how the product makes you feel, versus just ingredient benefits, the brand connects on a deeper level and stands apart from the sea of sameness.
Designed at CENTER
Role: Lead Designer
Creative Direction: Alex Center, Andrew Galloway
Support: Pete Freeman
Photography: Mari Juliano
