SIMULATE
Project/Client Management, Art Direction, Design, Production
SIMULATE is the leading food technology company in the world today, transforming the antiquated food system as we know it. What began as NUGGS, a viral fake chicken nugget company, SIMULATE has grown to create a range of products that push the boundaries of what is real and what isn't.
As part of the team at CENTER, we were asked to update the brand, deliver a library of photography assets, execute an out-of-home campaign and produce the new Tenders packaging. I was responsible for multiple roles in the project, including account management, design and producing and art directing 2 photoshoots.
ADC Bronze Cube 2023
Packaging
Worked on at Center
Role: Project/Client Management, Art Direction, Design
Creative Direction: Alex Center, Andrew Galloway
Designers: Pete Freeman, Ciaran Brandin, Hanna Pulis
Photography: Lance Langel
